Brand & Content Strategy | Iceland With a View

Copywriting & Strategy

When I first talked to Jeannie, she told me she had a BIG idea for her Iceland travel blog and she needed help organizing her thoughts, becoming the GO-TO expert for her community, and heartfelt copy for her sales page. I am so proud of the work that we did together to share her love story with Iceland and create a brand, launch, AND content strategy during the 3 months leading up to her Iceland Planning Made Easy course launch! We used client feedback, engagement from her channels, and surveys to build a content strategy that seamlessly shared Jeannie's story and connected it to what her community was looking for. We used her strengths in her story to build curiosity and excitement for her launch and designed exactly what her community would gain from this wholesome course.

"Cassandra is just amazing! Having the right strategy for my content and copy for my product was a game changer for my business. Working with her was such a pleasure - she is so organized and detail oriented. She has provided me with so much guidance and clarity for my brand I am forever grateful!

I would highly recommend anyone looking for help with brand strategy or copywriting to book her asap!" - Jeannie Riley
Iceland With a View and Iceland Planning Made Easy Course

Brand & Content Strategy Session, Sales Page Copy:

Brand & Content Strategy Session

  • 3 monthly 1-hr meetings via Zoom
  • Unlimited email & Voxer messages
  • Editorial calendar (blog, YouTube, social media)
  • Research
  • Resources, templates, and more
  • Action Plan
  • 30min client wrap-up call

Sales Page Copy

  • Full sales page
  • SEO-ready
  • Client research
  • 2 revisions
  • Folder of all deliverables

Strategy & Sales Page Examples:

Results:

After three months of brand and content strategy, Jeannie was able to grow her social media followers, generate genuine excitement for her course launch, and TRIPLE her expected launch goal. Jeannie transitioned her content from written blog posts to weekly YouTube videos, which then helped her grow her YouTube channel by 1000+ subscribers. Her Instagram account grew by over 500 followers, and 60+ people bought her Iceland Planning Made Easy course during launch weekend! Jeannie was also able to secure 3 large Icelandic tour sponsors for her course through conversion-templates provided by The Quirky Pineapple Studio and provide extra value to her community.

She was also able to confidently share her brand's message, connect with her audience on a deeper level, and provide the EXACT value her community wanted from her. She built brand loyalty AND visibility, as not only one of the leading Iceland travel blogs, but a trusted resource.